Firebrand research approached me at the early phase of creating their business, to help them create a brand that would stand out in the fintech space and a website that would deliver their content to their customers.

The brand started with the name Firebrand, and the concept was built on top of that. The flame icon became a building block for the brand being referenced throughout, whilst also alluding to the peaks and troughs shown in graphical data.  

The final logo features a single looping shape ending with subtle flame details, once again referencing the flame iconocraphy used else where.

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